- Placement
- Support Office
- Location
- Jakarta
- Category
- Manager
- Department
- Digital Marketing
- Work Type
- Fulltime
- Pay Range
- Undisclosed
- Deadline
- 29 November 2026
Description
At FDC Dental Clinic, we’re redefining dental care through data and technology, creating patient experiences that make every visit feel comfortable, connected, and meaningful.
We’re looking for a Head of Digital Marketing who can turn data and innovation into strategies that connect, inspire, and create real impact across every digital touchpoint.
Requirements
Bachelor’s degree in Marketing, Communications, or Business (Master’s preferred)
Minimum 8+ years of experience in digital marketing or brand management, including 5 years in a leadership role
Proven track record in developing and executing performance-driven marketing campaigns
Strong understanding of digital platforms, audience segmentation, and ad optimization
Hands-on experience with AI-based marketing tools, analytics platforms, and A/B testing
Excellent analytical and problem-solving skills to interpret campaign data and generate insights
Strong collaboration and communication skills to work effectively with cross-functional teams
Key Responsibilities
Develop and execute strategies to grow patient appointments and brand visibility across digital platforms
Lead cross-functional collaboration with Creative Leader, Ads Specialist, and KOL teams to deliver impactful campaigns
Leverage AI tools to optimize ad performance, audience targeting, and content personalization
Perform A/B testing for creatives, messaging, and landing pages to identify top-performing elements
Ensure consistent delivery of FDC’s message, emphasizing empathy, trust, and innovation
Work closely with creative and copywriting teams to align content with FDC's tone and vision
Identify scalable strategies to attract more patients, such as localized campaigns for underperforming regions or geo-targeted ads
Focus on digital initiatives that can handle growth without compromising quality
Analyze campaign performance and integrate lessons learned into future strategies
Stay ahead of industry trends to ensure FDC remains a leader in digital dental marketing